Strategic Planning

Plan the Future

Strategic Planning gives you a place to record your values and your long term goals.

At Amber Howard and Associates we enable our clients to be proactive, rather than reactive, have a sense of direction, increase operational effectiveness, increase market share and profitability, ensure the business thrives over the long term.

  • Vision, Mission and Value Definition
  • Strategy Definition
  • Goal Setting
  • Current State Assessments
  • Gap Analysis
  • Future State Definition
  • Risk Assessments
  • Short, Medium, and Long-Term Business Planning

“Good Intentions Might Sound Nice, But It's Positive Actions That Matter.”

– Tim Fargo

Strategic planning is the process of documenting and establishing a direction of your small business—by assessing both where you are and where you’re going. The strategic plan gives you a place to record your mission, vision, and values, as well as your long-term goals and the action plans you’ll use to reach them. A well-written strategic plan can play a pivotal role in your small business’s growth and success because it tells you and your employees how best to respond to opportunities and challenges. 



Shift your Small Business from Reactive to Proactive

As part of the strategic planning process, you’ll examine and analyze your entire business. You’ll take a look at what your business does well and the areas where it still needs to improve. By identifying your business’s current strengths and weaknesses, the process gives your business the opportunity to create a clear picture of your goals and objectives that you want to accomplish and a path to do that which will foster an increase in productivity and contribute to the success of your business.